Leading jeweler Tacori is bypassing the traditional catalog this season and “going green” with its new iPad catalog. Tacori is set to unleash the new catalog exclusively on the iPad. With some of the hottest new options available to them, consumers will be able to have updated pricing and styles right at their fingertips. Retail staff can also use the iPad application as a useful platform for interacting with customers. The possibilities include show customers different ways to style jewelry, as well as options not available in the store. Customers will also have the luxury of building wish lists to come back to for future reference.
The Tacori bridal business has seen an upwards swing in business by 76 percent since this same point last year. With that in mind, Tacori hopes the new progressive application will give retailers more of an edge. And even though the new application is primarily beneficial for Tacori retailers, Tacori reps say that many apps are in place for Fall of 2010 to help make the consumer experience more rewarding.