Celebrating 100 years of engagement ring experience, Since1910 is your trusted source for diamonds, engagement rings and fine jewelry. We stand behind everything we sell and we guarantee the lowest diamond prices!

5th Generation, Family owned
100% Risk Free Shopping
Free 30 day returns
Free Shipping
Over 35,000 rings sold to date
Exclusive Brick & Mortar Store

 Email us

 1-800-979-1910

Apply online for 12 Months No-Interest financing with Regular Minimum Payments.  Apply Now

Apply online for 12 Months No-Interest financing with Regular Minimum Payments.  Apply Now

GIA or AGS Certificate

We only sell GIA or AGS certified diamonds and each diamond comes with its accompanying certificate

GIA or AGS Certificate

We only sell GIA or AGS certified diamonds and each diamond comes with its accompanying certificate

Our Personal Shopper Program allows us to provide you the same level of expert advice and service we've been providing in our brick and mortar location for over 99 years.  Let one of our certified gemologists help select the perfect diamond for you with the guaranteed lowest diamond price.

 1-800-979-1910

Personal diamond shopper

Our Personal Shopper Program allows us to provide you the same level of expert advice and service we've been providing in our brick and mortar location for over 99 years.  Let one of our certified gemologists help select the perfect diamond for you with the guaranteed lowest diamond price.

 1-800-979-1910

Personal diamond shopper