SAVE NOW!: Sign Up for our Members Only Savings Event and Enjoy $100 OFF

Shopping Online

Diamond Availability

Although we make every effort to keep the inventory on our website up to date, it is possible for a loose diamond to be sold before we are able to remove it from out site. In the unlikely event that this happens and you purchase a diamond that has become unavailable, we will immediately contact you and give you the option to order a similar diamond or cancel the order altogether.

Item Pricing & Availability

We make every effort to keep our inventory up to date and accurate. Although unlikely, it is possible that an item's price can change (due to the fluctuating metal and diamond market), or a pricing mistake can be made, and we reserve the right to modify the price of the sale, or void it altogether, if the customer doesn't want to purchase at the new price. In addition, it is also possible for an item to become unavailable before we get a chance to remove it from our site, and If this happens, we reserve the right to void the sale. In certain instances, due to the shape of the center diamond, or finger size chosen, a designer may charge a modification fee on a ring order. If this happens we will alert the customer and get approval before putting the ring into production.

Do You Charge Sales Tax?

Sales tax is charged only to states where Since1910.com has a physical presence. Currently this is only New York and Florida.

What Payment Options Do You Accept?

We accept bank wire transfers and the following credit cards: Visa, Master Card, American Express and Discover. We also accept payment via Bitcoin, PayPal and Google Checkout. We are now offering a layaway plan for engagement rings and other fine jewelry. Our Jewelry layaway plan allows you to make up to 6 monthly payments in order to purchase an engagement ring or other piece of fine jewelry. Learn more about our Layaway Plan

How Can I Track My Order?

You will receive an order confirmation by email once your order has been successfully transmitted. In addition, a shipping confirmation email will be sent once your order has shipped. This confirmation will include the tracking number for your package. You may check the status of your order at anytime by clicking the "My Account" link at the top of any page. Simply login with your username and password and then you will be able to see what stage your order is in.

How Can I Modify My Order?

Please call us immediately at 1-800-979-1910 if you want to make any changes to your order.

Returns & Exchanges

What is your return policy?

Returns are accepted 30 days from the date of delivery.

Exceptions to this policy are the following:

  • Designer Settings and Designer Wedding Bands
  • Diamond Eternity Bands ordered for a finger size smaller than
  • 5 or larger than 7.
  • Any Engagement Ring Setting special ordered and made to fit a customers pre-existing diamond.
  • Any fashion jewelry ring ordered in a size other than stock (size 6.5).

Due to the special nature of these items, we cannot accept these for return.

"Designer" is considered any item that we sell made by Tacori, Henri Daussi, Precision Set, Scott Kay, Simon G, A. Jaffe Stardust, Martin Flyer, Jeff Cooper, Michael M, Sylvie, Vatche, Diana, Verragio or ArtCarved.

Where do I send my return or exchange?

Please remember to call us first to obtain an RA# for your return or exchange.  Packages sent to us for return or exchange without an RA# visible on the outside of the box will be refused.  Please send your return or exchange to:

Since1910.com 840 Franklin Ave Garden City, NY 11530

Be sure to include the original diamond certificate (GIA or AGS) for any diamond purchase. A fee of $75 will be applied for any diamond returned without it's original certificate.

Can I Return Layaway Purchases?

Layaway purchases may only be returned 30 days from the date the item is finished with production, and a maximum of 60 days from the purchase date.

Can I Return a Pre-Owned Watch?

Pre-Owned Watches are fully renfundable within three days from receipt of delivery. The watch must not be worn or sized and must be in the same condition as when sold. The watch must be accompanied by all boxes, tags and paper work that came with it.

Does Since1910 Allow Comparison Purchasing?

In order to give our customers the best pricing, we do not allow comparison purchasing. Comparison purchasing is the act of ordering two or more of the same, or similar item, and then only keeping one of them. If you are unsure, or have detailed questions about a particular item, please call one of our customer service representatives for expert help.

Bitcoin Refund Policy

All Bitcoin refunds will be issued through Coinbase and you must have, or create a Coinbase account in order to receive a refund. Your refund will be issued by Coinbase in Bitcoin for the USD value of the item(s) you ordered, less any applicable fees. Your refund will be converted from USD to Bitcoin based on an exchange rate set by Coinbase at the time the refund is processed. You acknowledge that if the value of Bitcoin against USD has risen since the time of your purchase, you will receive less Bitcoin than you paid at the time you placed your order.

Shipping & Handling

Do you charge for shipping?

All orders placed on Since1910.com always include FREE shipping.

Which shipping carrier do you use?

All purchases from Since1910.com are shipped free of charge!  Orders under $500 are shipped via USPS priority Mail and orders over $500 are shipped via FedEx. Orders over $1,000 must be shipped to a verified address on file with your credit card company. Finally, orders over $30,000 are shipped via USPS Express Mail.  A signature is required at the time of delivery, so be sure sone is home to accept the package.

Orders over $100,000 are shipped via Brinks delivery service.

Do You Ship Outside The United States?

Yes! We are happy to ship to almost anywhere in the world. Please note that all international orders must be at a minimum of $750. Please contact us if you need help with an international purchase.

International shipments are subject to duty and/or local taxes which are collected by FedEx upon delivery. Every country is different so please check with you Customs Office for accurate duty information on fine jewelry.

I hope to keep my purchase a surprise!

We realize jewelry is often purchased as a surprise and we'll help you to keep the secret as best we can.  We allow you to ship to an address other than your billing address.  All we ask is that for orders over $500, you have the alternative shipping address on file with your credit card company.  To do this, simply call the 800 number on the back of your card and tell them you would like to add an alternative shipping address to your account.

Store Hours & Directions

Store Hours

Monday-Friday: 10:00AM-6:00PM (Tues & Thurs till 8:30PM)
Saturday: 10AM-5:30PM
Sunday: 12PM-5PM*
*Closed Sundays in July and August

Store Address

H.L. Gross & Bro. Jewelers 840 Franklin Ave Garden City, NY 11530

Contact Customer Service

Phone: 1-800-979-1910 Email: customerservice@since1910.com Fax: (516) 746-4870


Why do I need to register?

You only need to register on our site if you are making a purchase.  By registering you are initiating an account that only you may access.  You can access your account by using your email address and a password that you have created.  If you are signed up on our mailing list, this does not mean that you are registered.  By creating an account, you also have the ability to save jewelry and loose diamonds to your wishlist and easily access them from any computer by logging in with your email address and password.

How do I register?

Simply click on the "My Account" link at the top of any page, where you will be provided with a direct link that will walk you through the process.  If you have never purchased from us before, you must register with us to place an order.  If you already have items in your shopping bag and are ready to purchase them, simply click on "Checkout", and the following page will allow you to register.

What if I forget my password?

You can always have your password emailed to you by clicking on the "My Account" link, which is located on the top of every page throughout our site.

Privacy Policy

What is your Privacy Policy?

Since1910.com is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Since1910.com Web site and governs data collection and usage. By using the Since1910.com website, you consent to the data practices described in this statement.

Collection of your Personal Information

Since1910.com collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Since1910.com  also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Since1910.com. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Since1910.com for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Since1910.com Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Since1910.com public message boards, this information may be collected and used by others. Note: Since1910.com does not read any of your private online communications.

Since1910.com encourages you to review the privacy statements of Web sites you choose to link to from Since1910.com so that you can understand how those Web sites collect, use and share your information. Since1910.com is not responsible for the privacy statements or other content on Web sites outside of Since1910.com  and the Since1910.com  family of Web sites.

Use of Cookies

The Since1910.com Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Since1910.com pages, or register with Since1910.com site or services, a cookie helps Since1910.com to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Since1910.com Web site, the information you previously provided can be retrieved, so you can easily use the Since1910.com features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you will not be able to fully experience the interactive features of the Since1910.com services or Web sites you visit.

Use of your Personal Information

Since1910.com collects and uses your personal information to operate the Since1910.com Web site and deliver the services you have requested. Since1910.com also uses your personally identifiable information to inform you of other products or services available from Since1910.com and its affiliates. Since1910.com may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Since1910.com does not sell, rent or lease its customer lists to third parties. Since1910.com may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Since1910.com may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Since1910.com, and they are required to maintain the confidentiality of your information.

Since1910.com does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Since1910.com keeps track of the Web sites and pages our customers visit within Since1910.com, in order to determine what Since1910.com services are the most popular. This data is used to deliver customized content and advertising within Since1910.com to customers whose behavior indicates that they are interested in a particular subject area.

Since1910.com Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Since1910.com or the site; (b) protect and defend the rights or property of Since1910.com; and, (c) act under exigent circumstances to protect the personal safety of users of Since1910.com, or the public.

Security of your Personal Information

Since1910.com secures your personal information from unauthorized access, use or disclosure. Since1910.com secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Since1910.com will occasionally update this Statement of Privacy to reflect company and customer feedback. Since1910.com encourages you to periodically review this Statement to be informed of how Since1910.com is protecting your information.

Contact Information

Since1910.com welcomes your comments regarding this Statement of Privacy. If you believe that Since1910.com has not adhered to this Statement, please contact Since1910.com at customerservice@since1910.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.