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Our Price Match Promise

Find a Lower Price and We'll Match or Beat It.

We will match or beat the price on any item or diamond we offer, including both our competitors online prices or print offers. Simply give us the link to the items on our website and the links to the items on our competitors site along with any specific options (e.g. color, size and condition).

How do I request a price match?

Fill in the form below, or if you prefer email, please contact us at customerservice@since1910.com. One of our customer service representatives or certified gemologists will review the Price Match Request and respond to you directly.

Here are the guidelines:
  • Your Price Match Request is provided prior to the time of purchase
  • Items purchased must be identical to the item advertised (e.g. brand, color, size, condition).
  • All Certified Loose Diamonds must match exact certificate number.
  • Price Match pricing must match entire competitor offer (e.g. Engagement Setting and Diamond)
  • Pricing must be valid by competitor at time of purchase. The sale price must not be expired, or exist as a typographical pricing error.
  • Competitor shipping charges will be calculated and factored in to the cost of our merchandise.
  • We reserve the right to refuse any price match offer at our discretion.

Mailing Address

H.L Gross & Bro. Jewelers 840 Franklin Avenue Garden City, New York 11530

Telephone Number

US & Canada: 1-800-979-1910 International: 1-516-747-6666 Fax: 1-516-746-4870 Store & Phone Hours: (Eastern Time) Monday - Saturday 10am to 5:30pm Thurs till 8:30PM Sun 12PM to 5PM

Price Match Guarantee

Request a Price Match

First Name:
Last Name:
How did you hear about us?:
Our Link (item):
Their Link (item):
Our Link (diamond):
Their Link (diamond):
Give us the specific details, selected options and price:
File Attachment:

If this pricing is from a Print Ad or other offline source, please include the photo here.



"We ordered my engagement ring from since1910.com, and I am so impressed with it. The workmanship & quality far exceed what we saw at chain jewelers when we were first looking around. The price was unbeatable & being able to choose my own diamond was a huge plus. When I started contact with them, Christina got back to me the same day. I would absolutely recommend this jeweler & we will buy our wedding bands from here."